Cargill launches Sun Valley, delivering deliciousness at the same standards around the world
Translate from an interview article on Gourmet and Cuisine website: https://www.gourmetandcuisine.com/stories/detail/2227
Cargill is a leading global food and agriculture company operating in more than 70 countries around the world, including Thailand. Recently, it combined 157 years of experience with new technologies to create delicious products that appeal to everyone in the family under the brand Sun Valley.
On the occasion of the launch of the new product, Mr. Thiti Tuangsithtanon, Managing Director, shared about the specialty and origin of Sun Valley, a quality product in the protein category which is one of Cargill's four main businesses in Thailand: Food and Nutrition: fresh and cooked chicken products (Protein), Animal Nutrition and Health: animal feed for livestock and aquaculture, Agricultural Supply Chain: sourcing, manufacturing, importing and distributing grain products oilseeds and Food Ingredients and Bio-industrial: raw materials for food production and products for the bioindustry
"For the chicken protein industry, Cargill is one of the largest exporters of ready-to-cook chicken products in Thailand and exports to more than 16 countries in Asia, Europe and North America, such as Japan, Hong Kong, Korea, England, Poland and Canada. With such potential, we think it's time to produce good quality products for Thai people to consume. Therefore, it is the origin of 'Sun Valley Chicken Nuggets' designed to be 'suitable for Thai families' with the same standards as export products focusing on winning the hearts of consumers with 3 strengths: delicious taste, convenience and nutritious. Made from well-seasoned chicken breast, free from antibiotics and growth accelerators, no use of preservatives, chickens are raised in a closed farm with biological protection systems at the highest biosecurity control.
Although there are many competitors in the market, but with long experience and expertise in the chicken protein business, the brand also creates a memorable identity from the first try, that is, every bite of Sun Valley gives you access to five incredible senses - beautiful shape; perfect to be seen with the eyes, the sound of crispness with every bite, pleasant scent hitting the nose, fresh to the touch and wow delicious taste which the author has tasted and must admit that it is 5 senses that really made the author fall in love from the first bite.
"Our main target group initially focused on prudent seekers, who are detailed in buying nutritious food for their family members. In addition to the original taste that is delicious, Sun Valley recently launched 2 new WOW flavors: Carrot Chicken Nuggets and Nori seaweed Chicken Nuggets. Not only will the prudent seeker group like it, but it also reaches the hearts of the new generation who turn to health care. At the same time, we always want to experience new flavors."
Mr. Thiti Tuangsithtanon said that to create products that meet the needs of customers and be successful, the key is innovation as a result of R&D or research and development. Cargill has Product Research and Development Center and Cargill Innovation Center at the National Science and Technology Development Agency (NSTDA) and works closely with Marketing and Insights agencies to listen to feedback from customers and consumers (customer & consumer centric) and use the information to improve and develop products that meet the needs of customers even more. It also enables the creation of products that are diverse, tasteful, and delicious. In addition to chicken nuggets, there are also BBQ Crispy Chicken Wings and Chunky Bites.
"In addition, Cargill businesses around the world, including in Thailand, are aware of their responsibility to the environment. To create safety and sustainability for the planet, we have several projects such as investing in solar energy for farms and factories, developing communities around factories, educating farmers, and implementing a 'no burn we buy' policy to reduce air pollution and create a healthy environment. This reaffirms our commitment to sustainable business operations both now and in the future."
Mr. Thiti Tuangsithtanon concluded that the distribution channel is convenient. Consumers can order online at Facebook: Sun Valley Thailand, Shopee: Cargill Protein Lover, Lazada: Cargill Protein Lover and leading supermarkets such as Lotus's, Lotus's Go Fresh, Tops, Gourmet Market, Thai Foods Fresh Market, D Farm and local stores.
It's delicious anytime!